COCHI by Marvin
A warm, editorial digital identity built around celebration, hospitality, the cochinillo ritual and the real imagery supplied for this pitch.
COCHI is strongest when polished hospitality still feels generous, familiar and alive.
White and dark neutral foundations, a high-contrast serif wordmark, warm wood, roast tones, gold accents, abundant food photography, guests at the table and a recurring “Feast of Filipino Flavors” message.
Warm ivory pages, charcoal typography, aged gold, roast red, editorial serif headlines, real table moments and flexible layouts that can move between recognition, menu, group dining and story.
Warm neutrals keep the site refined. Roast, gold and leaf accents come from the food, interiors and celebration context rather than from generic “premium” styling.
Filipino flavors.
Made for the table.
Cormorant Garamond carries the editorial and celebratory voice. It feels close to COCHI’s observed serif identity without pretending to replace the official wordmark.
RESERVE A TABLE · PRIVATE DINING · BGC, TAGUIG · BIB GOURMAND 2026
Inter handles navigation, operational details, forms and metadata with clarity.
The site uses a typographic pitch lockup only. Production should use the official client-supplied COCHI vector logo.
Food is essential, but COCHI should not become a plate-only catalogue. Celebration and hospitality are equally important brand assets.
Bib Gourmand is proof. The feast is the reason to book.
Use text treatment near the first viewport and reserve the supplied Michelin celebration imagery for a recognition or journal section. Never imply the recognition belongs to another restaurant or to the broader portfolio.
Clear enough for planning. Warm enough to feel like an invitation.
Primary path: reserve. Secondary path: private dining / celebration. Tertiary paths: menu, directions, Instagram and ordering if the client confirms its production role.
Generous, warm, familiar and confident. Filipino without leaning on clichés.
| Use | share, feast, table, familiar, family, roast, gather, celebrate, stories, comfort |
|---|---|
| Avoid | exclusive, elite, world-class, fine-dining jargon, “elevated Filipino” as a default crutch |
“Bring everyone to the table.”
Replace screenshot-derived assets with original restaurant files where available; use official COCHI logo artwork; confirm current hours, phone numbers, reservation provider, menu prices, private-dining capacity, ordering flow, award-use requirements, privacy, accessibility and analytics.
This document is a proposed digital execution based on observed identity and supplied images. It is not presented as COCHI’s pre-existing official brand manual.